December 9, 2016
There is no question that technology enhances a live brand interaction….. luring the ideal audience, telling a story and creating memorable moments. However, before you fall into the most common technology traps, check out Exhibit Partners’ seven ways to avoid costly mistakes…
We recently participated in EVENTtech 2016 as part of our ongoing mission to stay current and relevant as we provide event technology solutions for our clients. During this event, it became apparent that we are not the only agency who has been asked to fit the technology to the event.
Our response to clients? Do not be distracted by that shiny new technology just because you want to be the first on the block to use it. It may ultimately end up being the way to go, but check out our seven questions to ask before you take the leap.
In addition to not always aligning with your brand message, there are other risks with choosing the latest and greatest. Technologies can improve rapidly from the first release and the price point typically drops quickly. A year or two after its release, a technology can still be fresh to most of your audience and it may be more affordable and effective. Some of the best uses of event technology seen this year at EVENTtech were actually tools that have been existence for a few years.
One last bonus consideration…does the technology have an after-life? If you have invested in equipment, software or digital content, can it be updated for repeat use or re-purposed to extend it’s shelf life? Exhibit Partners took the trade show floor digital content we developed for one client and transferred it to a sales team tool for mobile use throughout the year. More impact and more value for the investment…
Even with these seven valuable tips, event technology can be overwhelming to navigate so the first decision might be choosing the right live brand engagement partner. Exhibit Partners would love to hear from you!