Carlson Wagonlit Travel and Exhibit Partners started their partnership at GBTA in 2011, which marks 2018’s show as the 8th consecutive year EP has helped the industry leader make a splash at the Global Business Travel Association’s biggest yearly event.
Building on the experience of the previous year can be a great way to improve results while increasing brand equity and recognition. The large overhead sign and digital wall elements continue, but in revised formats and at increased scales. The seminar room also is carried over, but with greater functionality and more space to accommodate the great demand the on-site activations had during the show.
Traveling Program Show
When your brand is founded on the expertise of your people it is always great to spotlight them and their connections at every turn. EP partnered with Carlson Wagonlit Travel to create a venue for forums where curated sets of experts can interact with audiences in just about any environment.