Hormel Foods and EP have been working together for over a decade on a wide range of shows, events and engagements. With multiple divisions and as stewards of dozens of well known and loved brands Hormel understands the importance of balancing individuality and consistency across all brand touch points. EP has always listened carefully and ensured that each project supports the Hormel Foods vision across all divisions and brands.
Super Bowl Activation 2018
Any Super Bowl brings with it a flurry of activity, and Hormel and EP were part of the action in the heart of Downtown Minneapolis in 2018. Hormel wanted to use the energy and crowds that were gathered for the week of festivities to give back to our country and community. By partnering with Operation Gratitude whose mission it is to gather personalized hand-written notes to send as part of care packages they distribute to U.S. troops overseas. Hormel and EP supported this amazing cause by sponsoring and developing the space in the historic Dayton’s building in downtown Minneapolis where Super Bowl guests could write their personalized messages.
Hormel Health Labs FNCE
While Hormel Foods is best known for its consumer brands, they are also a big provider of foods in the health care industry. Hormel Health Labs and EP partnered to create an experience at FNCE in 2017 and 2018 that supported the core brand and was focused around an in-exhibit activation. A centralized space for speakers and demonstrations goes beyond creating a focal point by reinforcing Hormel Health Labs as experts in the industry.
Founded in 1891, Hormel has become a house of some of the best love brands in the country. Their experience in growing deep brand roots with consumers is a perfect fit to how EP approaches in-person marketing. At shows like IFT and PLMA Hormel understands their audience is not directly end consumers but other industry leaders who are looking to partner and take advantage of Hormel’s expertise. EP worked closely with Hormel to make sure the space and exhibit is flexible enough to adjust to the needs of the multiple shows and venues Hormel visits every year.