Rapala Logo, Red Background


The Rapala brand is iconic in the world of fishing. They truly dominate their market and sell over 20 million lures each year. EP and Rapala started their partnership in 2011 and have continued to work together each year to maintain their market dominance during the industry’s premier showcase, ICAST. Rapala and EP develop a design that supports not just Rapala’s extensive product line, but also highlights their current and upcoming marketing campaigns, sets the stage for new product launches and provides the spaces needed to meet with their clients large or small.