Rapala, the largest manufacturer of fishing lures and other fishing-related products, had a unique request—a large 40×60 exhibit that needed to be predominantly rental.
The exhibit needed to include a lounge area, seven private meeting spaces that could accommodate up to 10 people, significant retail product display areas and abundant storage space. The exhibit also needed to showcase their 10 sub-brands easily.
Using a lightweight modular wall system, we created an exhibit structure that included large graphic areas and ample space for sub-brand displays. Multiple meeting rooms and storage closets were integrated within the structures, allowing a large, open plan lounge area up front.
In an industry that values personal relationships and hands-on interaction with products, the resulting exhibit was a perfect fit for Rapala. The featured product vignettes allowed for easy interaction with samples, and the meeting spaces were well suited to their needs on the trade show floor.
“The Exhibit Partners team has delivered year after year with innovative solutions to our inspirations. Design to implementation, every step is handled with personalized professionalism, bringing forward insights from their knowledgeable perspective. They have taken the time to understand our brand voice in the marketplace and assembled just the right assets to complement our vision. Always challenging the norm, they know the pulse of the industry, giving our brand the prominence it deserves.”
-Robert Bussey, CD, RapalaUSA